Every workman has a set of tools they need to use in order to do their job efficiently. Without a wrench and other essentials, a mechanic can’t fix cars. The same goes for a nail technician or a carpenter. For a small business, the tool needed for success is a marketing calendar. 

Here is why you should have a marketing calendar.

You need it to stay…

On schedule

Running a business requires so much effort and attention that can take you away from tasks such as maintaining posts on social media. A calendar of scheduled posts can help keep a business consistent online. There are great tools that will allow you to schedule your posts in advance, like Hootsuite. It will also provide you analytics on your platforms, helping you determine the best times to post and which are better for engagement or sales. 

Within topic

Seeing an overview of your marketing schedule can really provide perspective on content. It will allow you the opportunity to become creative and “stay within topic.” Every month can be a specified theme or marketing campaign. This is a great strategy to get you noticed. It will also keep your content relevant and sharable. When scheduling out, it is great to recognize the holidays and special events you’d like your business to celebrate. You can celebrate with discounts on purchases, or holiday specific campaigns that can bring more attention to your products and services.

Stay connected

Having a calendar with scheduled posts can also provide opportunity for you to sync your email campaigns with the same themes being displayed on social media platforms. It also gives your employees a way to remain on the same page with goals and efforts business wide. Calendars can function as an intranet where work associates can pull from for content. 

Stay motivated

With a plan, it’s easy to see what works and what doesn’t. It also allows you to be more creative in the coming months. It also prevents social media “droughts” when it comes to posts and ideas.

It is always in the best interest of a business to keep a marketing calendar. It will keep you on schedule and meeting deadlines. Your business will look organized and creative with specific monthly themes. Calendars keep you connected in multiple ways with potential and current clients.