There is a need for KPI’s. Key Performance Indicators are crucial to your marketing plan. So why is your company not keeping track of them? It’s the same sentiment behind keeping track of sales your business makes. Knowing social media metrics will help grow your online presence, which in turn could bring in more sales. And with so many Social Media Marketing and Management Tools at our fingertips, it’s easy to handle most accounts, especially starting out.
Perhaps a deeper dive into the “why” behind neglecting this area of your business is necessary. Many small businesses tend to overlook even generating a Marketing Plan entirely. This is one of the biggest mistakes that can be made. Especially when the world as we know it lives on social media.
The Need For KPI’s
Before we continue this conversation, it’s important that you get started on a Marketing Plan. Add this blog to your favorites. Then, click the link below to get started on changing the trajectory of your small business.
Now that your head is in the right place, let’s talk about what Key Performance Indicators you should be paying close attention to. After all, social media is not a one size fits all. Like any relationship, a lot of work has to be put into identifying what brings growth (and closeness to your new or potential clients).
Most Important Key Performance Indicators
Engagement.
These are the reactions, likes, comments, and shares that your company is hoping for. It gives an indication of where the company stands with their audience. It provides an opportunity to build rapport and trust, offer solutions to client problems, and develop industry authority.
Impressions.
How many times have users scrolled through a feed and saw a post that they debriefed but didn’t click on it? That is what an impression is. It indicates how many feeds your content hits. This is still a good metric to understand. Although the post may not necessarily get clicks, it’s at least still “making an impression”. And that in itself can bring brand awareness.
Followers.
This is the same thought process behind someone’s fitness journey. Whether it is weight loss or gains, each week a progress picture is taken to see the difference that has been made. If no difference is indicated, perhaps some adjustments in diet or workout routines will be made. It ensues a trial and error effort to finally yield the desired results.
Like it or not, there’s a need to track KPI’s. Every KPI (Key Performance Indicator) will bring your organization closer to success. With anything, your company should walk into this endeavor with the mindset of having a plan. Results only come with consistency in trial and error.
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