There’s a huge misconception that if you build a website, the clients will magically come. In reality, not every consumer visits a website to purchase a product alone. Sometimes it’s to build trust and likability before pursuing any form of transaction with your organization. Others want to research your product more. Whatever the reason for someone visiting your company website, you should be prepared for any scenario. Because there is such thing as necessary website elements.

Below are elements your website needs to get you the clients you deserve.

Necessary Website Elements: 

Give them a solution. 

The truth is, people care more about whether or not you can solve their problem. Rather than going into what your company does, tell them how you can fix their issue. 

CTA.

This is short for Call To Action. It’s what will connect the client to you. You’re either gaining their email address or scheduling a consultation. Either way, this needs to be at the very top of the page, not just the footer. It should be easily accessible wherever the visitor may be on your website. This way, when they are convinced to move forward, connecting would be a cake walk. 

Keep It Simple. 

The attention span of the average user online is 8 seconds. That means you have a short window to catch your visitor’s attention. The mistake many organizations make is providing way too much copy. Pull them in with brief descriptions and flashy video content. 

When auditing your website, it’s important to figure out why it’s not generating the traffic you are looking for. Figure out how you can be your potential customer’s problem solver rather than going down the rabbit hole of what your company does. Make it easy for them to book a consultation with you by providing call to actions throughout your entire website.. Above all, make your website’s overall presentation short and simple so that you’re not overwhelming your online guests.