One of the best ways for businesses to continuously make money is through recurring revenue. But in order to do that, you will need recurring customers. How do you take your one time customers and turn them into recurring ones?
Maintaining Recurring Revenue.
Provide top tier services/products.
A big reason customers return is because of the quality of service or product. Make sure that you can provide something that competing companies cannot. This might be a discount after a certain amount of months of payments, or free downloads/services for loyal customers.
Make your customers feel like VIP’s.
Customers will be loyal to you if they feel you are giving them special treatment. This can happen to exclusive sneak peaks and first service opportunities of future products/services to your existing customers.
Another way to achieve this is to enroll your loyal customers in a gift rotation. This can mean occasionally sending them branded items like customized pens, note pads, and discounted coupons to potential business partnerships with work associates.
Don’t forget to send these customers birthday and anniversary cards. Adding that personal flair would be just what they need to stay loyal to your company indefinitely.
Be intentional on Social Media.
The misconception is that social media should solely be utilized to attract new customers. This couldn’t be further from the truth. Social Media is used by so many to keep in touch with their loved ones and offer a glimpse of their lives to the world. For this reason alone is why your company should be active on any and all platforms. It’s your chance to show your current following how trustworthy and relatable you are.
Maintaining recurring revenue is easier than you think. Focus on giving your customers the best goods and services. Don’t forget to offer the best customer services and treatment to keep them coming back for more. And always be approachable on social media. These are just a few ways to make sure your recurring revenue stays on a healthy flow.