Linkedin is the social platform that can get you in front of executives, organizations and other B2B professionals. Think of Linkedin as an interactive online resume. Just like you, you’ll find users that range from executive to mid level professionals. It’s a great place to network and sell a course to professionals looking to develop their skills. 

How to use Linkedin for business growth.

Practice organic growth. 

If you currently have an eBook or online course, advertising on Linkedin would guarantee you exposing  your material to individuals that could benefit from it. Especially if it’s about enhancing work skills pertaining to a particular industry. To get started on this, simply develop a social media marketing plan. Paired with an email campaign complete with call to action, you’re well on your way to growing a list and selling your course or ebook. 

The key to business growth is consistency to allow for more visibility on the feed and acceptance by the algorithm. This level of social media marketing is free and easy to get started with. 

Run ads for business growth.

Deciding to run ads is a deeper commitment to social media marketing because it involves more strategy and intentionality that consistent posting falls short in. While it is a fast way of being noticed, a lot has to go into determining ROAS (Return On Ad Spend). There are many ways to determine this. With little experience behind budget determination and bidding, it can become an overwhelming task. Luckily there are professionals that can aid in this process. 

Host free workshops or webinars for a bigger reach.

Another way to use Linkedin to grow your business is to sell your online course or offer a free webinar.With eligibility, many Linkedin accounts can now advertise free workshops and online webinars using Linkedin. Visit Linkedin to determine eligibility and steps to take towards approval. The set up requires third party programs. These programs offer an array of packages that range in price, but offer free plans as well.