Have you considered using Linkedin to grow your business? Better known for B2B, it can be an effective place for strong networking connections. 

Grow Your Business With Linkedin

Focus on an effective profile. 

One helpful tool on Linkedin is the profile assist process set in place. You will be prompted to add a photo, bio, resume, etc. It provides you a process timeline, as well as ways to strengthen your profile for better visibility. 

As soon as your portfolio is good to go, you have the capacity to connect with other accounts and network. This can happen through connecting with alumni, professionals within your industry, local organizations, and so much more! 

Advertise solutions you can offer to common problems. 

Once you have finally begun reaching and connecting with like-minded accounts, it’s important to introduce yourself in a way that can benefit them. Conduct research into their brand and how you can help them grow. Personalize your outreach message so that they don’t feel like your account is spam. 

Create a Business Page. 

There are some advantages to creating a business page. Especially if you are a solopreneur that offers different types of services, singling out specific endeavors via a business page would be helpful to your marketing efforts. For example, if you promote various online courses as a business coach, having business pages promoting each course individually could grow your sales. 

Content is always key. 

This may seem repetitive but being intentional with creating meaningful content on your social platforms can make or break your organization. Does your content get people engaged and talking about the topic you post about? All social marketing strategies apply. Be sure to use hashtags, share other peoples’ content, and offer material that is sharable. 

If you are looking to grow your B2B network, using Linkedin is definitely the way to go. They have many tools that can help you expand your connections effectively. It allows you the opportunity to showcase your authority to a pool of like-minded professionals that can help you grow your business at the same time growing theirs. It’s definitely a boss move to grow your business with Linkedin.