Customer Appreciation

Customer Appreciation

Small businesses often focus on generating new customers and increasing sales. However, the key to long-term success lies in retaining existing customers. Customer loyalty is not automatic and must be earned through excellent customer service and care. Unfortunately,...
Maintaining Trust in a Shaky Economy

Maintaining Trust in a Shaky Economy

Customers are growing more concerned with spending due to the economy. As a result, businesses have become more competitive and doing what they can to maintain the customer’s loyalty and trust. This has proven to be more difficult when stakes are higher than...
Optimizing Your Mobile Search-ability

Optimizing Your Mobile Search-ability

The create the most searchable website, you have make sure that it is mobile friendly. What many fail to realize is that a website equipped to be searchable on desktop may not necessarily provide the same search results on mobile devices. There are many factors to...
Challenges of Women Entrepreneurship

Challenges of Women Entrepreneurship

While numbers have picked up when it comes to revenue and success for women entrepreneurs, they still face far more challenges than men in the world of business. The Challenges of Women Entrepreneurship Changing Social Expectations Within many professional circles,...
Professionalism Remotely

Professionalism Remotely

Many small businesses have allowed their workforce to work from home. It has changed the way businesses have run day to day processes as well as the approach in keeping remote workers motivated. However challenging these tasks may be, professionalism can still be...
The Need For KPI’s

The Need For KPI’s

There is a need for KPI’s. Key Performance Indicators are crucial to your marketing plan. So why is your company not keeping track of them? It’s the same sentiment behind keeping track of sales your business makes. Knowing social media metrics will help grow...
Creating a Business Vision Board

Creating a Business Vision Board

Creating a Business Vision Board However weird creating a vision board for your business may sound, it’s something that could be incredibly helpful. Many entrepreneurs and public figures have taken the vision board approach. It offers a visual to “next...